- draft kings -
sports app
- problem statement -
Frustrations while utilizing existing sports apps are negatively affecting the users experience and willingness to continue sports betting relationship due to an unpleasant interface. These same concerns are created mostly by an abundance of times consuming hard to view screens and excessive information presented upon interaction. Users expressed that there is a constant concern to simplify their experience on the go.
- overview -
- ideate -
Conducted brainstorming session offline
- selected idea -
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Use the best selected idea to create the following within a daily fantasy sports app:
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Used a couple different designs to iterate and find which had the best solutions
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Contest history will be easier to access
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Contests are well represented
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Simplified and easier to understand
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Friendlier interface
- transitions -
- problem -
Michael K- "This app has a smaller interface then what I am used to. There are plenty of older men and women with visons problems that love daily fantasy sports but turn to other platforms such as Fanduel because this ui is too small for comfort. Please fix!"
- iterated solution -
Made the interface a bit larger for users. Also incorporated more contrast to add to the effects to make it simpler to differentiate groups or like fields. Naturally being able to grasp the user's attention very quickly at just a glimpse.
- feedback -
Michael K- "Oh I love this! 5 stars for sure. Much easier for me to read and looks very sleek. Also a lot more fun to look at. Much more emphasis on the important aspects. Need to send to DK and maybe they will use your ui or at least see what good ui is supposed to be for everyday customers. Great job man!"
- existing -
- Lofi wireframe -
- hifi wireframe -
light
- hifi wireframe -
dark
- problem -
Phillip C- "Interface is a bit hard to understand at times cause of it being so small. Makes it confusing to follow. Needs improvement. There are a lot of bugs and crashes a lot on my phone. They have great ideas going but still needs to be fleshed out."
- iterated solution -
Again made the interface a bit larger for users. Also incorporated more contrast to add to the effects to make it simpler to differentiate groups or like fields. Naturally being able to grasp the user's attention much quicker. Utilized optimized images to solve the bug crashes so that the idea of the app running smoother is incorporated.
- feedback -
Phillip C- "So much easier to follow. Can we please use these ideas for the rest of the app. I would use it a lot more and refer so many more people if it were like this. Love the screens. Great color and high contrast. Improvement is noticed right off the bat."
- existing -
- Lofi wireframe -
- hifi wireframe -
light
- hifi wireframe -
dark
- problem -
Stephen W.- "I used to love this app but now it seems so dull and boring. I recently upgraded my device a never realized how hard the interface was to read at times with it being so small. Maybe when they make some changes I will be a customer again. But until then I am out!."
- iterated solution -
Continued to use a larger interface for users. Still running higher contrasting design to add to the effects to make it simpler to differentiate groups or like fields. Naturally being able to grasp the user's attention much quicker. Also continued to use optimized images to solve the bug crashes so that the idea of the app running smoother is incorporated.
- feedback -
Stephen W.- "This would be awesome if it were already in use. So fun and alive. I can clearly see what I am doing no matter what I am using. Way easier to follow too. If this were the real app I would be a full time user for sure."
- existing -
- Lofi wireframe -
- hifi wireframe -
light
- hifi wireframe -
dark
- problem -
Travis S Gamer.- "It does what it's supposed to do but that's about it. There is nothing exciting about the app and I would prefer using a different platform all together. I can barely read the bio because it is so small. There is so much money being put into this company and they come out with this cheap interface. Not worth your time."
- iterated solution -
Kept the larger interface theme. It has been creating a positive buzz with users. Used vibrant colors to create for contrast and create a more engaging and lively experience. Naturally being able to grasp the user's attention much quicker. Also utilized optimized images to solve the bug crashes so that the idea of the app running smoother is incorporated. Created a bit livelier pop up for player stats to engage my users.
- feedback -
Travis S Gamer- "Now this is what I am talking about. I immediately am a fan of this. I cannot wait to see what comes of the full-fledged app and hopefully no crashes because this is really nice to view. They really need to add you on the official team or make you an advisor because they could use someone like you and would benefit greatly. Please send me the whole app when it is finished because I am excited to see it. But what a great start!"
- existing -
- Lofi wireframe -
- hifi wireframe -
light
- hifi wireframe -
dark
- problem -
Tim C- "I like that app and have been using it for years. But with that said I also think it could be vastly improved. There are to many steps to get to some screens and seems to take forever. Overall the look of DK needs hugs improvement compared to the revenue they are raking in. Yes it gets the job done but do not hype up my experience what so ever. Especially when I am comparing lineups and I am actually winning money. It is a little anti climatic when what I am using is a bit dull. But that is just my take. I will continue to use DK until I find a better platform other that Fanduel. Options are limited and DK knows that. That's why I feel they are using their money elswhere."
- iterated solution -
I kept the larger interface with the high contrasting themes. Concentrated on engaging the users more when it comes to the head to head contests. Easier to determine points quickly spotting what players are doing well and which are doing poorly. Added a bit more depth an sort of 3D elements as well. The existing ui can some across as a bit flat.
- feedback -
Tim C- "Ok! So this I can do and would be excited for. Just these few alternative screens got me super hyped about what it could possibly look like in the future. I would definitely like to see more!. Please keep me up to date with that latest. Good job man!."
- existing -
- Lofi wireframe -
- hifi wireframe -
light
- hifi wireframe -
dark
