- Invo Stock-
exchange
- long story short -
- overview -
- problem statement -
Frustrations while utilizing existing investment apps are negatively affecting the users experience and willingness to continue investment relationship. These same concerns are created mostly by the slower transaction times and excessive information presented upon interaction. Users expressed that there is a constant concern to simplify there investing experience on the go.
- user personas -
Name: Gary Henry
City: State: Carmel, IN
Age: 20
Occupation: Student/ Chef
Roadblocks
- Confusing
- Interface hard to understand
- Information overload
- Takes to long
- Cannot fund wallet with more options
Name: Tyler Cortes
City: State: San Diego, CA
Age: 27
Occupation: Entrepeneur
Roadblocks
- Time consuming
- Confusing interfaces
- Unwanted information presented
- Cannot customize chart settings
Name: Sam Baily
City: State: Reno, NV
Age: 34
Occupation: Gym Owner
Roadblocks
- Very Confusing
- To complex
- Hard to navigate through
- Withdraw takes to long
- Able to use more than one bank or card
Goals
- Have easier access to transaction history
- Be able to invest quickly
- Allow me to fund my wallet with more than one option
- Navigate through simpler interfaces
Goals
- Friendly interface
- Simple navigation
- Use less time
- Less deposit and withdrawal time
Goals
- Simplified interface
- Quicker transactions
- Can deposit with more than a single card
- Easier access to transaction history
- ideate -
Conducted brainstorming session offline
Goal
Improve the users overall experience excluding existing frustrations
- selected idea -
​
Use the best selected idea to create the following within an investment app:
-
Users will have the option to fund investment wallet through bank and/or credit/debit cards
-
Transaction history will be easier to access
-
Graphs are well represented
-
Simplified and easier to understand
-
Friendlier interface
- low fi -
- hi fi -
